Five innovative strategies:

1. The first own-brand OEM vs innovation
2. The second innovation IBD (store) vs Mass (mass market)
3. The third innovation curve of the full value of laughter Lian
4. The fourth new A-Team
5. The fifth cycle of innovation Island (Cycling Island)

When other people are OEM 〔〕, Giant (Giant) North Korea has its own brand 〔〕 forward. When we all go 〔Mass (mass market)〕 time to make money, Giant (Giant) Key left IBD (store)〕 model. When we discuss 〔〕 smile line area, Giant (Giant) created a laugh 〔〕 curve. When we all compete in the Red Sea, Giant (Giant) put on the A-Team 〔〕, bringing Taiwan's bike Blue Ocean.

Now, in order to create more of a metaphysical concept, so that Taiwan can become the bike of the Holy Land, the proposed bike Key Island (Cycling Island)〕 concept. When clocks around the world think of when they think of Switzerland 〔〕. Think fashion, think of France 〔〕. Think of a bike, it referred to Taiwan 〔〕. Key to the best reference to Taiwan〕 thought Giant (Giant). Finland referred to as if they think like Nokia.

In order to achieve this goal, from a purely business point of view could not be achieved, the Giant and government agencies, political cooperation, to create a bike Key Island (Cycling Island)〕 the concept of creating domestic bike riding in our community.

Giant (Giant) of the five strategies of innovation, and brand names of the five stages.

The establishment of the brand, not just advertising and publicity, but a comprehensive strategy. Group general manager of an enormous LAW: "Giant brand of innovative thinking," the Speaker, I think is best for some. Because he shared the Giant (Giant) in the process from scratch, the five strategies of innovation, the five stages of the brand. I understand that in-depth, brand strategy and an important stage.

LAW-an, general manager: "In a certain point in time, and generally made a different decision-making, that is innovative.".

The same stock, a different feeling great.

Similarly, it is acceptable to test the market before mass production did not dare, Sony created the feeling is out of stock; iPhone is caused by the limited experience. Why?

iPhone media reports, the success of the iPhone will be able to create?

Recently the media has been chasing the success of the iPhone marketing reasons, has been overlooked in every marketing activities behind the whole Apple (Apple Inc.) How to ensure that every marketing activity, and consumers experience the same. Including retail sales and consumer contacts, R & D efforts, the company's staff. Microsoft had (Microsoft Corp.) Bill Gates (Bill Gates) issued in Windows 98 when the crash occurred, it is only by chance? Why Apple (Apple Inc.) Products made at the meeting, but did not crash scene? Apple is not a hard comparison, Microsoft's relatively soft, but each time the publication must be a time of testing, a time of adjustment in order to have a perfect performance. Think about it, iPhone will be released if the iPhone crash scene, the iPhone will have much impact?