iPhone media reports, the success of the iPhone will be able to create?

Recently the media has been chasing the success of the iPhone marketing reasons, has been overlooked in every marketing activities behind the whole Apple (Apple Inc.) How to ensure that every marketing activity, and consumers experience the same. Including retail sales and consumer contacts, R & D efforts, the company's staff. Microsoft had (Microsoft Corp.) Bill Gates (Bill Gates) issued in Windows 98 when the crash occurred, it is only by chance? Why Apple (Apple Inc.) Products made at the meeting, but did not crash scene? Apple is not a hard comparison, Microsoft's relatively soft, but each time the publication must be a time of testing, a time of adjustment in order to have a perfect performance. Think about it, iPhone will be released if the iPhone crash scene, the iPhone will have much impact?