A small stroke of the 10 major brands strategy
U.S. well-known advertising expert Larry Light of the view that the future of marketing is a brand of war - inter-brand competition competitors. At a competitive disadvantage businesses how to integrate the existing limited resources and leadership of the rival brands? Unknown brand in a short period of time for the rapid growth of well-known brand? How well-known brand names for leading brand growth? Brand decided to brand growth strategy.
I adopted 5-year follow-up study of well-known brand growth, China's faster growth in all businesses and brands have one or more of the heavy fighting on April 2 brand strategy support to do. Following the 10 brand strategy is well-known Chinese enterprises from growing up, summed up, it is worth drawing the industry.