Provision of new single track
When the market becomes saturated, relatively mature, products and marketing methods are constantly becoming homogeneous, and the difficulty of increasing market segmentation, competition also difficult to upgrade. Inferior brand in the industry to cut down mature come to the fore, the more difficult. And many companies have chosen the other way, to create a market and firmly in control of the market. The first law of the view that the market found a new occupation and quickly than anything else. To create a new way to market innovative products, innovative marketing practices and innovative use of three commonly used methods.
Day of the market in recent years has experienced a price war, the war sterilization, the green war, war, and other components, and escalating competition in the way. Late into the Japanese market of many of the brands most parroting, is not optimistic about the sales, but JIUXIN Jilin launched over the soap-ting in the market have performed pretty well. JIUXIN was unknown group has become a rising star because of their own opened up a brand-new way, introduced the "Yangfu mites in addition to" theory. JIUXIN group in the minds of consumers firmly establish the "JIUXIN In addition to the mite," the image, but also for the future extension of the brand created conditions. In product innovation, Shandong Yang nine soya-bean milk is also a success story. According to China's traditional Aihe milk and convenience for consumers and health needs of a new, nine-yang invented soya-bean milk. Shandong Yang nine years ago is still a small business, but created a few years on annual sales of more than 10 billion good performance, as well as many well-known traditional home appliance enterprises are also mouth-watering market for soya-bean milk. Shandong, enterprise Emperor Ming of the other group taking the lead in the promotion of solar water heaters, solar energy has become the king.
If the company does not have the product R & D strengths, innovation and marketing methods is also a good way. Chinese medicines and health products market is a well-recognized market confusion, severe homogeneous product, the development of basic industries to rely on marketing support. Drugs and health care products competitive marketing practices of overlapping patterns, but also the rapid approach of marketing homogenization. Consumer health care products and medicines have no confidence in the attitude of the advertising business of playing loud, do not take the goods. In such a status, the Fu Shan in Shanxi Province launched a medicine, "clinic marketing," old age Zhuhai launched the "club marketing." Many people may not know Fu Shan medicine, but the vast majority of people are familiar with their products, "Naoluoxintong" and "stomach Ershu" and "speed Litas." In 1998, China's people generally dissatisfied with the cost of the hospital, a lot of people because of higher prices, not willing to go to the hospital sick. Fu Shan in 1998 to create a free community medicine clinic, to meet the needs of society at that time, through the packaging system, doctors also gain the trust of the people. Fu Shan medicine clinic on innovative marketing to create a single-goods sales reached record sales of 500,000,000 yuan. Zhuhai old age health care products in major advertising war situation, the club has adopted a low-cost marketing, the establishment of a large number of files to consumers, through lectures and club in the form of services such as the Association, a firm grasp of a large number of loyal customers. Age customers to launch its new resources to become a valuable resource.
The use of innovative methods can sometimes be a very effective marketing strategy. In 1996, China's consumer consumption is the bulk of the fans fans, is neither easy nor preservation of health. Great Dragon Group in 1996 launched the first Chinese fans pack packaging, all of a sudden occupation of the country's market fans, and fans sit tight in the industry for many years in a row for the top spot. 1991
