Brand focus: revenue, gross profit and advantage

When the brand-building, to be a long time, in addition to the continuing publicity, the focus is: "How will the brand into profit.".

Taiwan white-Chong Liang, general manager of Ogilvy & Mather Group, said: "The development of the brand eternal pressure, performance, performance, performance.". Lin-cheng, chairman of Ouyang said: "The test of the brand performance of the three criteria: Can we have more revenue? Able to raise the margin? Can create a lasting advantage?"

For shows that the creation of a company or brand has been the creation of the brand, as well as to help create a brand consultant, has, unlike the old ideas, brands spend a lot of money to play, but standing on a more practical position, to test whether the brand for the company To create revenue, gross profit and advantage. This is a very important change, but also on behalf of the domestic brand a major breakthrough.

General to see the success of the company's brands, the continued investment in the rapid build brand image. As a result, would like to establish the brand and well-financed companies, wanted to imitate the success of the company's brand, investment, to create a good impression and well-known, but often overlooked success of the brand's in-house operation.