Five innovative strategies:

1. The first own-brand OEM vs innovation
2. The second innovation IBD (store) vs Mass (mass market)
3. The third innovation curve of the full value of laughter Lian
4. The fourth new A-Team
5. The fifth cycle of innovation Island (Cycling Island)

When other people are OEM 〔〕, Giant (Giant) North Korea has its own brand 〔〕 forward. When we all go 〔Mass (mass market)〕 time to make money, Giant (Giant) Key left IBD (store)〕 model. When we discuss 〔〕 smile line area, Giant (Giant) created a laugh 〔〕 curve. When we all compete in the Red Sea, Giant (Giant) put on the A-Team 〔〕, bringing Taiwan's bike Blue Ocean.

Now, in order to create more of a metaphysical concept, so that Taiwan can become the bike of the Holy Land, the proposed bike Key Island (Cycling Island)〕 concept. When clocks around the world think of when they think of Switzerland 〔〕. Think fashion, think of France 〔〕. Think of a bike, it referred to Taiwan 〔〕. Key to the best reference to Taiwan〕 thought Giant (Giant). Finland referred to as if they think like Nokia.

In order to achieve this goal, from a purely business point of view could not be achieved, the Giant and government agencies, political cooperation, to create a bike Key Island (Cycling Island)〕 the concept of creating domestic bike riding in our community.

Giant (Giant) of the five strategies of innovation, and brand names of the five stages.

The establishment of the brand, not just advertising and publicity, but a comprehensive strategy. Group general manager of an enormous LAW: "Giant brand of innovative thinking," the Speaker, I think is best for some. Because he shared the Giant (Giant) in the process from scratch, the five strategies of innovation, the five stages of the brand. I understand that in-depth, brand strategy and an important stage.

LAW-an, general manager: "In a certain point in time, and generally made a different decision-making, that is innovative.".

The same stock, a different feeling great.

Similarly, it is acceptable to test the market before mass production did not dare, Sony created the feeling is out of stock; iPhone is caused by the limited experience. Why?

iPhone media reports, the success of the iPhone will be able to create?

Recently the media has been chasing the success of the iPhone marketing reasons, has been overlooked in every marketing activities behind the whole Apple (Apple Inc.) How to ensure that every marketing activity, and consumers experience the same. Including retail sales and consumer contacts, R & D efforts, the company's staff. Microsoft had (Microsoft Corp.) Bill Gates (Bill Gates) issued in Windows 98 when the crash occurred, it is only by chance? Why Apple (Apple Inc.) Products made at the meeting, but did not crash scene? Apple is not a hard comparison, Microsoft's relatively soft, but each time the publication must be a time of testing, a time of adjustment in order to have a perfect performance. Think about it, iPhone will be released if the iPhone crash scene, the iPhone will have much impact?

Brand focus: revenue, gross profit and advantage

When the brand-building, to be a long time, in addition to the continuing publicity, the focus is: "How will the brand into profit.".

Taiwan white-Chong Liang, general manager of Ogilvy & Mather Group, said: "The development of the brand eternal pressure, performance, performance, performance.". Lin-cheng, chairman of Ouyang said: "The test of the brand performance of the three criteria: Can we have more revenue? Able to raise the margin? Can create a lasting advantage?"

For shows that the creation of a company or brand has been the creation of the brand, as well as to help create a brand consultant, has, unlike the old ideas, brands spend a lot of money to play, but standing on a more practical position, to test whether the brand for the company To create revenue, gross profit and advantage. This is a very important change, but also on behalf of the domestic brand a major breakthrough.

General to see the success of the company's brands, the continued investment in the rapid build brand image. As a result, would like to establish the brand and well-financed companies, wanted to imitate the success of the company's brand, investment, to create a good impression and well-known, but often overlooked success of the brand's in-house operation.

Customers feel the brand is the heart of

Key scenes back to Taiwan in 2007〕 Forum, an international brand strategy, the focus of our discussions, it seems that marketing is incomplete.

Asustek chairman of the board beginning on Shichong Tang stressed: "The brand value of the enterprise is not to say, but feel the customer in mind.". One after another speaker, also has been emphasized, no matter how stressed you and your brand positioning, brand and customer contacts each have experienced, felt, you are the real brand. To ensure that the customer experience and you have the consistency of the information, in order to establish the brand.

International Brand Strategy Forum

iPhone market. Apple iPhone sales goal in the next year (2008) reached 10,000,000. Jobs (Steve Jobs) has recently been in the media, we all have been in the focus of his marketing practices.

However, the only brand to operate on it?

Provision of new single track

When the market becomes saturated, relatively mature, products and marketing methods are constantly becoming homogeneous, and the difficulty of increasing market segmentation, competition also difficult to upgrade. Inferior brand in the industry to cut down mature come to the fore, the more difficult. And many companies have chosen the other way, to create a market and firmly in control of the market. The first law of the view that the market found a new occupation and quickly than anything else. To create a new way to market innovative products, innovative marketing practices and innovative use of three commonly used methods.

Day of the market in recent years has experienced a price war, the war sterilization, the green war, war, and other components, and escalating competition in the way. Late into the Japanese market of many of the brands most parroting, is not optimistic about the sales, but JIUXIN Jilin launched over the soap-ting in the market have performed pretty well. JIUXIN was unknown group has become a rising star because of their own opened up a brand-new way, introduced the "Yangfu mites in addition to" theory. JIUXIN group in the minds of consumers firmly establish the "JIUXIN In addition to the mite," the image, but also for the future extension of the brand created conditions. In product innovation, Shandong Yang nine soya-bean milk is also a success story. According to China's traditional Aihe milk and convenience for consumers and health needs of a new, nine-yang invented soya-bean milk. Shandong Yang nine years ago is still a small business, but created a few years on annual sales of more than 10 billion good performance, as well as many well-known traditional home appliance enterprises are also mouth-watering market for soya-bean milk. Shandong, enterprise Emperor Ming of the other group taking the lead in the promotion of solar water heaters, solar energy has become the king.

If the company does not have the product R & D strengths, innovation and marketing methods is also a good way. Chinese medicines and health products market is a well-recognized market confusion, severe homogeneous product, the development of basic industries to rely on marketing support. Drugs and health care products competitive marketing practices of overlapping patterns, but also the rapid approach of marketing homogenization. Consumer health care products and medicines have no confidence in the attitude of the advertising business of playing loud, do not take the goods. In such a status, the Fu Shan in Shanxi Province launched a medicine, "clinic marketing," old age Zhuhai launched the "club marketing." Many people may not know Fu Shan medicine, but the vast majority of people are familiar with their products, "Naoluoxintong" and "stomach Ershu" and "speed Litas." In 1998, China's people generally dissatisfied with the cost of the hospital, a lot of people because of higher prices, not willing to go to the hospital sick. Fu Shan in 1998 to create a free community medicine clinic, to meet the needs of society at that time, through the packaging system, doctors also gain the trust of the people. Fu Shan medicine clinic on innovative marketing to create a single-goods sales reached record sales of 500,000,000 yuan. Zhuhai old age health care products in major advertising war situation, the club has adopted a low-cost marketing, the establishment of a large number of files to consumers, through lectures and club in the form of services such as the Association, a firm grasp of a large number of loyal customers. Age customers to launch its new resources to become a valuable resource.

The use of innovative methods can sometimes be a very effective marketing strategy. In 1996, China's consumer consumption is the bulk of the fans fans, is neither easy nor preservation of health. Great Dragon Group in 1996 launched the first Chinese fans pack packaging, all of a sudden occupation of the country's market fans, and fans sit tight in the industry for many years in a row for the top spot. 1991

Market segments

The so-called market segmentation is to split into a different market needs, personality or behavior of buying groups and each group of buyers to take a separate product or marketing strategy. Market Segmentation has become a mature marketing enterprises to adopt the brand strategy, but a number of production enterprises in promoting the products have not been adequate attention. Escalating competition in the modern, any enterprise can not access the market as a whole, or at least not in the same way all attracted buyers, because the consumer is too much, too scattered, and their buying habits and needs of different . Each enterprise must find the most suitable for her that a piece of cake. Brand at a competitive disadvantage and only in accordance with market demand, competition to determine their own advantages and disadvantages of their own market segments, can find their own foundation to.

Haier Group is a breakdown in the market expert. Haier summer laundry according to the number of consumers, one less than the characteristics of the province launched a water-saving "child prodigy" series of washing machines. Sichuan farmers use to wash sweet potatoes and washing machines, Haier washing machines to improve the water plant to meet local consumer demand. Refrigerator market in the United States are already quite mature, Haier of the University found an apartment market, the invention can be used as a desk, refrigerator. Hisense has also broken down in the market are unique, intense competition and comparison of air-conditioning market has set itself the "frequency conversion air-conditioning expert" image.

Not all of the market can be broken down after the success of market segmentation must be based on full market research foundation. Subdivision should not follow the same standard should be broken down from different angles, to find their own market. The breakdown of the variables used are: geographic, demographic, psychological and behavioral variables. Geographical variables such as: urban and rural areas, North and South, such as Beijing and Shandong. Demographic variables, such as: sex, age, family, marital status, occupation, and so on. Psychological limits, such as: the lower-middle class, lifestyle, personality, and so on. Behavior variables, such as: consumption occasions, the situation of users, frequency of use and affordability. Market Segmentation is the basis of differentiation, should be carried out after a breakdown in target selection and location.

A small stroke of the 10 major brands strategy

U.S. well-known advertising expert Larry Light of the view that the future of marketing is a brand of war - inter-brand competition competitors. At a competitive disadvantage businesses how to integrate the existing limited resources and leadership of the rival brands? Unknown brand in a short period of time for the rapid growth of well-known brand? How well-known brand names for leading brand growth? Brand decided to brand growth strategy.

I adopted 5-year follow-up study of well-known brand growth, China's faster growth in all businesses and brands have one or more of the heavy fighting on April 2 brand strategy support to do. Following the 10 brand strategy is well-known Chinese enterprises from growing up, summed up, it is worth drawing the industry.

E-ting mother Secretary of State is a symbol

Music re

Ding brought people think of first is the political power and state, Ding can be said to be a symbol of Chinese culture, with extremely high. Bank of great prosperity in the Shang and Zhou dynasties, until the Han Dynasty. In the heyday of the times of slavery, to be used as "Do not up and down, or low-ming", a level indicating the identity of an important ritual. (Literature: "Jiuding the Son of Heaven, the seven leaders ding, ding five doctors, or one million people Sanding ding." Also contains "Jiuding cast, as Kyushu.") (Idioms and "have kept their promises ahead Zhongyuan, the three pillars" ) .

The equivalent of pot

Ding's common for the shape of a round belly, two ears, three feet, were pots, cup-shaped, there was a small amount of fighting the four-foot-FANG Ding. Generally more thick.

People in the value of revered ding, often forget its original purpose, in fact, it is a straw, used for sacrificial ceremony Shing fish or meat, such as pigs and cattle food, which is equivalent to the current pot.

Religious mother

E-ting his mother Secretary intra-abdominal wall inscriptions are "mother Division E," named after the words, Shang Wang is a religious mother (E 000) to commemorate the artifacts.

The Legend of experience

Secretary for e-ting is the mother of all so far unearthed the largest ding most, it is still a legendary experience. In March 1939, it was unearthed in Henan Anyang Ding Hou military attache Chuang Wu Yuyao home village of farmland as a result of too much too heavy tripod, difficulty moving, people tried to saw large tripod, and then out, but only saw a foot, Saw it constantly, then quietly buried up to Ding. Later, the news leaked, the Japanese failed to search, it will offer 700,000 yen coins to buy the local people cleverly sent another ding, ding left to count. After the victory of the War of Resistance Against Japan, in June 1946, re-ting were unearthed, but has lost one ear (later replaced), the first store in Anyang County. In the same year by the end of October, when the Chairman of the Nationalist government of Chiang Kai-shek's birthday 60, the local garrison will be as big Ding Shou Li, a car arrived in Nanjing, Chiang Kai-shek made available to the instructions of the Central Museum of the preparatory office of preservation, the value of the summer of 1948, the ding on public display for the first time, Chiang Kai-shek Ding to visit in person and in pictures before, showing a high degree of attention. Later, the Nationalist government to Taiwan wanted to ding this, the end result is too difficult to give up the idea of nation-building, Ding kept in the Nanjing Museum, the Museum of Chinese History should be made available in 1959, has now become Zhenguanzhibao. Members.

E-ting's mother Secretary-related events

In 2000, the Nanjing Museum and Technology declared, "Kevin Van mud for the mother Secretary E-ting Technology" issue, and in July 2006 with imitation ancient mud Fan preliminary process for casting large cast of the original mother Secretary E-ting.

Yin Ruins in preparation for the application of the United Nations, "left the world" assessment of the operation, the Museum of Chinese History in September 2005 in Beijing in the second half of the cache back to the original Ting Yin Ruins in Anyang Museum exhibition together in recent months. Yin Ruins in July 13, 2006 officially became a "World Cultural Heritage List," was the ding of the original collection from the Japanese army ransacked the village's 42, one of the Wu Peiwen was added to the CPPCC National Committee members for the city of Anyang.

Secretary of the whereabouts of the mother-ting E

FANG Ding's always been unearthed in a very clandestine manner, but the news was leaked out. Soon, the Anyang Airport in the Japanese army captain and guard TIAN Rong times to come "visit", an antique dealer in Beijing after the Qing Xiao Yin is also to visit a secret, and expressed willingness to buy out 200,000 silver dollar, but demanded that the villagers ding will be slightly 4-10 , In batches so as to packing bags. 200,000 villagers affected by the temptation of silver really started to dismember FANG Ding, the first steel saw blade saw, but because of the hardness of high-FANG Ding, saw no action. Later, the villagers think that the destruction of the FANG Ding pity, not afraid in the event Qing Xiao Yin, incomplete FANG Ding will be difficult to sell, then dismembered the villagers to stop, FANG Ding will be buried underground to preserve up.

Later, the news reached the ears Puppet military police, military police came to search several times. In order to prevent the villagers treasure was snatched from the Japanese, it has taken to confuse the enemy's approach FANG Ding will be transferred to far-off areas are buried, and buried in the original FANG Ding, who buried the other archaeological finds. Japanese military police to find the burial place of these relics will be robbed away, and FANG Ding to be preserved. (Ear-ting has spent the years since and lost). June 1946 was re-exhumed, the original first in the county Cun Department. By the end of October the same year, to celebrate the Chairman of the Nationalist government of Chiang Kai-shek's birthday 60, with the garrison car as it arrived in Nanjing Shou Li, Jiang should be made available to the instructions of the Central Museum of the preparatory office of preservation.

The summer of 1948, the ding on public display for the first time in Nanjing, Jiang and Ding to visit in person before the pictures. The Nationalist government eventually as a result of their weight problem is not destined for Taiwan, after the founding of the People's Republic of China Ding kept in the Nanjing Museum, 1959 has been handed over to the Museum of Chinese History. FANG Ding-ding that the loss of an ear has not been found, experts modeled on the other ding-ding ears will fill it up Kevin, is the integrity.

Secretary for the mother found the e-ting

The world's largest bronze tripod E is the mother of the Division in March 1939 in Anyang, Henan military attache in the north of the village farmland, had been searching for local farmers to increase the Wu.

Since the discovery of Anyang Xiao Zhuncun Oracle, the simple farmers of the increasing awareness of the value of Yin Ruins relics, so actively participated in the search for artifacts.

March 1939 the morning of the day, Wu Wu Peiwen increase in the use of the land under exploration into looking for artifacts, when the bar into more than 10 meters deep underground drilling, to hit a hard object, by Wu will take up two-under exploration, found that hard Volume edge of the probe, still above the green Bellamya that he was aware of the treasures to explore. According to local requirements, regardless of boundaries treasure, but Bora out, the location of the treasure should be more the master of the treasures to sell half of the paragraph. By Wu and Wu agreed that the text block, the evening will be a ground-breaking digging Bao. Mining is carried out in secret, by the middle of the night, dug about 10 meters deep, the treasure was found, dug the first column is full of artifacts, followed by the whole antiquities revealed. At that time, FANG Ding big mouth towards the northeast, south-west towards full-chu, crossfall in the soil, such as the manger, but there is only one ear ding, ding another missing ears, people look for in the soil for a long time did not find . Estimate, which were buried in the ground floor before the break gave the loss.

The next day the night, Wu organized by up to 40 people, in their opening up on a shelf, with two rough hemp rope for about five centimeters, ear-ting a hitch, hitch a full column, some people in Above pulling force, some people in the next hole with a lever Qiaoqi and will fill in at the bottom of the soil, and then pry the other end and then filled with soil, this means little by little to lift up, referred to as 67 meters when , Is thick rope of a sudden rupture. At this point, to put bright days, to prevent others found that the hole will be blocked up. By the third day of the night, finally the come up with a big FANG Ding on the ground.

Edit this paragraph mother Secretary About E-ting

Secretary for e-ting is the mother of the late business (about the fourteenth century BC to 11 century BC) cast products, the original device in March 1939 unearthed in Anyang, Henan village of Hou Chuang military attache. Ding this magnificent shape, weighing 832.84 kg, 133 cm high, 110 cm long mouth, 79 cm wide mouth, is the largest so far unearthed the heaviest bronze. E mother Secretary for the local people privately ting in the early excavation, unearthed after too much too heavy to move easily, the private who will dig his re-buried. E-ting in the mother Secretary in June 1946 to re-excavated. After new China was founded in 1959, the Tibet Museum of Chinese History.

Ding was rectangular body, the rim is thick, straight side profile, showing an unshakable momentum. E separation of mother Secretary ears, belly side, four-foot hollow, with the exception of central Ding who is free on all sides of the rectangular-decoration side, the others have different patterns. Yunlei Wen detailed in the above, the main part of the decoration patterns. Ding who is surrounded in a square around the face-to Taotie as the main decoration, the junction of four, decorated with nuclear manifestation, the manifestation on edge for the first cow, for Taotie. Ding ears outside the profile of two Tigers, the relative tiger's mouth, including in the head. Yu Wen ear to the side for decoration. 4 Jiangxinduju also dominating the decoration in three Xianwen Shoumian on the subject. According to research, the Secretary should be a ding surrogacy E of the royal family are heavy, its design, decoration, the process reached a very high level. Bronze culture of the Shang Dynasty is the peak representative.

E-ting's mother Secretary handle the same exquisite patterns. Two giant dragon and tiger with open mouth, his mouth a head, and later turned into a "Erlongxizhu" auspicious patterns. It is generally believed that this is the artistic expression of nature and God's power of deterrence. Now it was speculated that the man was presided over the fortune-Zhen, he will take the initiative to head into the dragon and tiger population, the aim is to show off their courage and supernatural power, so that people succumb to their various commands, it is entirely possible: at that time Fok, who had led off both ends beast, and bronze in the Oracle can often see such a pattern.

This immense huge tripod-shaped, cast his belly "the mother Division E" word 3; Wang Zugeng is a business or a Zu Suozhu to worship his mother. E mother Secretary-ting-ting of body and dominating for the whole cast, ear-ting-ting in the cast are well-cast and then loaded van. This tall bronze casting, the metal material as required in the more than 1000 kilograms, and must have a larger melting pot. After measuring the mother Secretary E-ting copper 84.77%, 11.64% tin, lead and 2.79%, other 0.8 percent. Ancient literature and the system of tripod in line with the basic ratio of tin copper. E-ting mother Secretary clearly showing that the Shang Dynasty bronze casting industry in the production scale and technical level.

Ting of Chinese culture

Ting for the ancient Chinese drinking-straw. Ding the origin of Chinese culture can be traced back to the Neolithic primitive society, as early as 7,000 years ago appeared in the clay-ting. While the real development is the highest peak in the Shang and Western Zhou period, in particular to the Shang Dynasty Ding represented by the ritual use of container production, prevailing in the Shang and Zhou dynasties, until the Han Dynasty. In the heyday of the times of slavery, to be used as "Do not up and down, or low-ming", a level indicating the identity of an important ritual. Literature: "Jiuding the Son of Heaven, the seven leaders ding, ding five doctors, or one million people Sanding ding", also contains "Jiuding cast, as Kyushu." Idiom and have kept their promises ahead Zhongyuan, the three pillars and so on. Bronze tripod, the predecessor of the primitive society is the Tao Ding, is the daily food containers and later into the Emperor of Heaven and ancestor worship "Artifact" and was enveloped with a mysterious and majestic color. In ancient times, Ding is the identity of the aristocracy. Books containing Jiuding the Son of Heaven, the seven leaders ding, ding five doctors, or one million people Sanding ding-ding with the system. In addition, the tripod is also a symbol of state power, "Zuo Zhuan" set: "jie Germany have fainted, Ding moved to the business; Shangzhou cruelty ding in the weeks to move." Ting for most of three full circle, but there are also four-foot FANG Ding. (Division E-ting is the mother of the most prestigious of the four big enough FANG Ding)

Simuwutai FANG Ding

Secretary for the mother is a Chinese e-ting in the late Shang Dynasty (about 16th century BC to 11th century BC) with bronze ritual of the royal family FANG Ding, March 19, 1939 in Anyang City, Henan Province, a military attache village unearthed in agricultural land, as a result of His abdomen with a "mother Division E," named after the words, it is the Tibetan National Museum of China. E-ding mother Secretary-tall thick, also known as the mother of Secretary E FANG Ding big, 133 cm high, 110 cm long mouth, the mouth 79 cm wide and weighs 832.84 kilograms, Ding rectangular belly, erect on two straight ear (only when found One ear and the other ear is later, according to a copy up on the ears), under the dominating 4 cylinder, China is now found in most of the bronze. The business is ding Wang Zugeng or a Zu Suozhu to worship his mother.